Transparent pricing guide • Updated July 2026
Website Builder Prices in 2026: What You Really Pay
Sticker prices look similar across builders - $13 to $39 a month. The gap is in what is included: on most platforms, email campaigns, SEO tools, translations and a mobile app are paid apps that cost more than the plan itself. Here is the honest math.
Compare the total cost, not the entry price.
Entry Prices Compared (July 2026)
Public list prices, annual billing where applicable
| What you get | Wix | Squarespace | Shopify | Devaito |
|---|---|---|---|---|
| Cheapest plan | $17/mo | $16/mo | $29/mo | $13.99/mo |
| Cheapest plan with a store | $29/mo | $27/mo | $29/mo | $19.99/mo |
| Email marketing | Paid add-on | Paid add-on | Paid apps | Included |
| Ads manager | Paid apps | Included | ||
| Multilingual selling | Paid app | Limited | Paid apps | 100+ languages |
| Native mobile app of your store | Paid apps | Included | ||
| Free trial | 14 days | 14 days | 3 days then $1/mo | 7 days, no card |
Competitor prices are public list prices as of July 2026 and can change at any time - always check the vendor's pricing page. Included-feature comparison reflects entry-level plans.
The Same Store, Priced on Three Platforms
A small store with email marketing, multilingual selling and a mobile app
Typical stack elsewhere
Plan $29 + email app $25 + translation app $15 + app builder $60 = roughly $129/mo before ads tools.
Devaito AI Standard
$37.99/mo with all of the above included - store, email, 100+ languages, iOS and Android app, ads manager.
Over a year
Roughly $1,548 elsewhere vs $379 on Devaito yearly billing - the gap funds your actual ad budget.
Start at zero
Every plan starts with a 7-day free trial and 2M AI credits, no card needed.
Everything Shopify Makes You Buy, Built In
Shopify sells you a checkout - then sends you to an app store. Devaito's AI cofounder builds your store AND runs the business around it: one subscription, end to end.
Ads manager
Ads that run themselves
The AI writes your ad copy and launches Meta & Google campaigns from your own dashboard - no agency, no extra tool.
Social & UGC videos
Daily posts you don't write
Social posts, carousels and UGC-style product videos, generated and scheduled by your AI community manager.
Email & win-back
Customers come back to buy
Campaigns, abandoned-cart recovery and win-back emails work out of the box - no Klaviyo bill.
Native mobile app
Your store in the App Store
A real iOS & Android app of your store with push offers - generated, published, included.
WhatsApp & voice agents
Sell where customers talk
WhatsApp ordering and an AI phone agent that answers, sells and books for you 24/7.
Bookings, POS & more
Beyond the online store
Reservations with deposits, point of sale, B2B prospecting, print studio - the whole business.
Frequently Asked Questions
Straight answers before you commit
How much does a website builder cost per month?
In 2026, entry plans run $13-$39/mo: Devaito from $13.99, Squarespace from $16, Wix from $17, Shopify from $29 (annual billing). The real difference is what that price includes - on most platforms, marketing tools are paid extras.
Is yearly billing worth it?
Usually yes: most builders discount 15-25% on annual plans. Devaito gives you 2 months free on yearly billing - the equivalent of paying for 10 months.
What hidden costs should I watch for?
Apps and add-ons (email, SEO, translation, loyalty), transaction fees on some ecommerce plans, paid templates, and separate mobile app builders. These often double or triple the sticker price.
How much does an ecommerce website cost monthly?
A real store costs $19.99/mo on Devaito (products, checkout, discounts, cart recovery included). On Wix ecommerce starts at $29/mo, on Shopify at $29/mo plus apps and possible transaction fees.
Can I try before paying?
On Devaito, yes: 7 days free with 2,000,000 AI credits and no credit card. Most competitors offer 3-14 day trials, some requiring a card upfront.
Stop Paying For A Dozen Subscriptions
One plan that includes the whole stack - from $13.99/mo, tried free.